WORK / BRANDS & INDUSTRIES
125+ brands.
Many different challenges.
From household names to specialist businesses, my experience spans more than 125 brands. The logos below highlight a selection of the major names from that wider portfolio.
Selected brand experience.
Consumer brands, specialist businesses and international names.
EXPERIENCE IN CONTEXT
Different industries.
A deeper understanding.
The buying journey changes with the category. Explore the commercial questions, customer decisions and marketing priorities behind each industry.
E-commerce & fashion
Turn product interest into confident purchases.
E-commerce connects merchandising, acquisition and retention. Fashion adds seasonality, identity and fast-moving creative needs. My experience spans everyday retail, premium fashion and eyewear.
eyewa · Selfridges · Everlane · SHEIN · Khaadi · Nishat · BTW
Product discovery, purchase confidence and the cost of winning a repeat customer.
Align product feeds, search demand and creative with landing pages, checkout and lifecycle communication.
Conversion rate · Acquisition cost · Repeat purchase
Food & beverages
Win the moment. Build the habit.
Food and beverage decisions can move from a broad brand preference to a local order in minutes. A useful strategy connects that everyday context with product, location and availability.
Nestlé · Hardee’s · foodpanda · Pizza Hut
Balancing brand demand, meal occasions and location-specific customer action.
Connect brand storytelling and offers with local intent, mobile ordering and meaningful repeat engagement.
Qualified local demand · Order conversion · Repeat engagement
Fintech & payments
Make a complex decision feel clear.
Financial products ask people to trust a service with an important part of their lives. Acquisition needs clear explanations, relevant use cases and a consistent path from curiosity to activation.
Remitly · Elevate Pay
Reducing uncertainty while reaching people with a relevant financial need.
Build audience-specific journeys, explain value clearly and connect acquisition measurement to useful activation signals.
Qualified acquisition · Activation · Retention
Automotive
Connect research with the next real step.
Vehicle purchases have longer consideration cycles. Buyers compare models, ownership costs and offers before they are ready for a conversation or test drive.
Hyundai · BYD · CarSwitch
Understanding the difference between casual browsing and a high-intent enquiry.
Connect search, model-specific content and remarketing with relevant inventory, enquiry quality and sales follow-up.
Qualified enquiries · Appointment progression · Sales feedback
Electronics & home
Translate specifications into everyday value.
Electronics and home-improvement products need both technical clarity and a strong reason to choose. Content must help people compare, understand the product and find a practical next step.
Haier · Brighto Paints
Making product differences useful to customers, across online and offline buying journeys.
Connect product education and creative testing with search intent, retail availability and clear conversion paths.
Product engagement · Enquiry quality · Conversion contribution
Retail & superstores
Make discovery useful, online and in store.
Retail marketing connects a wide assortment with the needs of a local customer. Categories, promotions and locations each influence how people find and choose a store.
METRO
Keeping category demand, local availability and campaign messages in sync.
Align seasonal campaigns, local search and audience targeting with the products and offers customers can actually act on.
Local intent · Category engagement · Customer action
Real estate
Start better property conversations.
Real estate combines aspiration, significant investment and a considered buying process. Marketing needs to communicate the proposition while giving sales the context to progress an enquiry.
Danube Properties
Reaching relevant buyers across markets and distinguishing genuine interest from low-intent volume.
Connect market-specific positioning, campaign creative and landing pages with qualification, routing and timely follow-up.
Qualified lead cost · Appointment rate · Pipeline progression
SaaS & IT
Turn technical capability into a business case.
B2B technology buyers need to understand the problem, evaluate the approach and build confidence before talking to sales. Content and acquisition must support more than one decision-maker.
Experience across software, IT and multinational businesses
Creating demand while helping buyers make sense of a complex offer.
Connect technical and commercial search intent, useful educational content and conversion paths with CRM feedback.
Relevant organic demand · Qualified pipeline · Lead-to-opportunity rate
US healthcare
Explain specialised services with clarity.
Healthcare organisations serve different audiences, from medical practices to hospitals and health systems. Communications need to be specific about the service and the decision they help a buyer make.
Physicians Revenue Group · Ovation Healthcare
Communicating specialised healthcare and revenue-cycle services to the right professional audience.
Build clear service messaging, intent-led content and measured enquiry journeys, with careful review of sensitive information.
Relevant enquiries · Service engagement · Lead quality
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