03 / Growth / Altamash Ishtiaq
More than a click.
A better customer.
Paid search, paid social and retargeting planned around acquisition economics, creative learning and the quality of the customer journey.
The business question
A low cost per click can hide an expensive acquisition problem. Campaigns need a compelling offer, relevant creative, a trustworthy destination and useful feedback from sales or commerce. We look at the whole route from impression to conversion before deciding where additional spend makes sense.
We plan the role of Google Ads, Meta Ads and other relevant channels around demand, audience behavior and business economics. Account structure, audience choices, search terms, creative hypotheses and landing-page messages are developed together. Budget allocation follows the objective and available evidence rather than a fixed platform preference.
Optimization includes the quality of leads or purchases, not only the volume reported by an ad platform. Where appropriate, CRM outcomes and conversion tracking help the team understand what happens after the initial enquiry. Creative tests use clear hypotheses and practical review windows. Spending decisions account for uncertainty, attribution limits and delivery capacity.
The service in practice
Performance marketing connects campaign structure, audience intent, creative testing and conversion tracking. Google Ads and Meta Ads are considered around the offer and customer journey. Cost per qualified lead, customer acquisition cost and supported revenue signals guide optimization.
Tools and implementation are selected around your existing setup and the agreed scope.
Performance Marketing & Paid Media
The starting point is your business question. The scope connects these workstreams around the audience, systems and practical constraints involved.
Structure paid search and shopping around what the customer is trying to find. Match campaign messages, product information and destinations so the visit can continue the promise made by the advertisement.
Account review and campaign architecture
Plan paid social around the customer problem, the offer and the stage of the buying journey. Define creative hypotheses and audience choices together so a test has a clear question behind it.
Audience, offer and creative testing plan
Build retargeting and lifecycle sequences around the context available, with relevant messages and sensible exclusions. Let changes in the customer relationship determine when communication should continue, change or stop.
Landing-page and tracking requirements
Evaluate offers, creative and landing pages against agreed business measures. Cost per qualified lead, acquisition cost and supported revenue signals help frame the next decision, with attribution limits and uncertainty kept visible.
Performance review and optimization priorities
A focused project or a connected engagement, scoped around what you need next.
Discuss this serviceA concrete handoff
Cost per qualified lead, customer acquisition cost and revenue quality help shape the measurement conversation. We agree definitions and a baseline before judging a change.
A little more clarity
Media spend and service work are scoped separately. The plan should make platform budgets, creative requirements, management responsibilities and reporting expectations clear before launch.
We start with the business challenge, existing assets, available access and the outcome you need. The proposal defines deliverables, responsibilities, dependencies and what is outside the engagement.
Yes. We identify the relevant connections during discovery, including content, campaigns, conversion paths, analytics and operational handoffs. The scope can remain focused while preserving a clear route to future work.
Make the connections
A good place to start
Let’s talk about performance marketing & paid media, the challenge you want to solve and the most useful place to begin.